Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.
Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems associated with discounting.
- Discounting eats away profit margins!
- Negotiating a discount focuses the customer’s attention on your price. If your only competitive advantage is price you are in trouble because price can always be matched by a competitor. The focus should be on the benefits of the product to the customer that make the price, if not